.Manly Bands is actually a direct-to-consumer seller of men's bands. The firm launched in 2016 after John Ruggiero, the founder with his better half Michelle, couldn't find an appropriate wedding event band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts reviewed the company's beginning, special ring products, and much more. Ever since, Manly Bands has gotten its manufacturer. The making of bands from, claim, Port Daniel's bourbon barrels or even Fender guitar cords makes powerful video clip, points out Ruggiero, perfect for narration on social networks and in other places.The whole sound of our conversation is embedded listed below. The transcript is edited for span and clearness.Eric Bandholz: Offer our company a run-through of what you perform.John Ruggiero: My other half, Michelle, and I began an internet ring provider knowned as Manly Bands in 2016 to handle a complication of wedding event bands for guys. Our experts were actually just married. I have big fingers and could not locate a band that I just liked that was not overpriced. My alternatives were purchasing from a brochure or even having one thing customized.I ended up buying from a website. The ring got here in a level mailer, without box or customer care. It was actually a terrible knowledge through today's ecommerce standards.Our team received wed, transferred to Fla, as well as needed to have a project. Our team informed ourselves, "We're each entrepreneurs. Why do not our experts produce our personal organization?" Our experts explained the types of problems we will viewed and how to resolve them. My ring knowledge came up, and also our company chose to try to resolve it for other guys.Our goal when our experts started was to pay rent. Our company presumed creating a married couple many thousand bucks a month from this would be superb. Our team considered it a lifestyle service, certainly not high-growth. It was simply Michelle and also me in our garage developing rings and sending all of them out to clients. We had actually appealed one thing. Our notification resonated along with potential customers.Michelle and also I create a great crew. I come up with concepts, and she's the implementer. A considerable amount of our effectiveness visits her artistic mind. She titles the rings and creates personalities. She attaches the rings to clients. Defining a band only as "eight-millimeter dark" failed to cut it.Our experts developed bands from special products, like Jack Daniel's gun barrels or even special metals. The business removed. Ever since, we've developed greatly. Our team now have over 55 individuals in the Manly Bands loved ones. Concerning half of those are actually band craftsmans that function in our recently gotten production store in Utah.Bandholz: When performed you acquire a manufacturer?Ruggiero: Regarding a year and a half back. Our team had been their consumer for a long times, so we knew them effectively. The majority of their company was actually wholesale, which really did not interest us-- heading to mom-and-pop jewelers. They retained their wholesale clients as well as brand name. Our company obtained a number of their assets and brought over staff members.Prompting a production team has been just one of the most effective factors our company have actually carried out. It is actually been awesome to go out there certainly and also view them make bands out of Fender guitar strands or metallic from an M1 Abrams storage tank.Bandholz: Exactly how does in-house manufacturing effect advertising?Ruggiero: It is actually been substantial. Taking a camera to the opposite of the workplace and also shooting the group using turrets to cut the metal rods or even scotch gun barrels in to bands produces unbelievable video recording. Our company possess our camera staff around regularly. We use that footage on our social media and also in our adds as well as bulletins. We make an effort to promote that given that many firms in the guys's ring room do not produce. They go down ship or order from international and after that transport it out. Yet our experts prefer it to last a lifetime and also be one thing folks may take pride in.Our company've had a ton of effectiveness along with our military ancestry assortment, where our team resource special army materials. Our company have the M1 Garand rifle stock, the hardwood part, from War of the nations I. Seeing our staff placed that in the turret as well as reduced an item out for a band is fascinating.Our advertising for those rings talks about the background, the soldiers, where the tool was actually used, as well as factors like that. My better half and I studied filmmaking in university. Our company utilize our capabilities to inform and tell a story. For instance, I just recently got an email from a client who discussed that his grand daddy utilized to drive M1 storage tanks. The consumer blessed one of those rings to his gramps, as well as they possessed quite a psychological swap. It's nice to help customers connect with their past times as well as produce one thing relevant.Bandholz: Where can people acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, also. I'm on Twitter and also LinkedIn.